Another week, another set of confusing messages for consumers about food. First, the Sunday Times told us that it is now official, organic food is better for you. This was followed up by warnings in several papers about adding folic acid to bread. Then a report from the World Cancer Research Fund made no less than ten recommendations to help reduce risks of cancer, including cutting out all processed meat from the diet. Meanwhile, lamb is being recalled because breeding sheep treated with veterinary medicines got into the supply chain, and salmonella has forced closure of a sweet factory.
So how is the consumer supposed to digest this information and how does it help people make sensible choices about the foods they eat? I suspect that most people will simply ignore these messages and carry on with their usual dietary habits, which is a shame because there are relatively easy steps we can take to improve our diet and reduce risks of disease.
So which official body has pronounced that organic is better for you? I would be interested to know. And why such prominence to the potential risks of folic acid in bread when this particular hypothesis about unmetabolised folic acid has been considered and carefully weighed alongside the compelling evidence of benefits as part of the independent advice which led to recommendations for adding folic acid? Again, I would like to know. And since newspapers and media commentators, apparently reeling from the 'bombshell report' from WCRF, asks 'So What IS Safe To Eat?' I would point them and their readers - and everyone for that matter - to look at our Eatwell plate, which provides the information needed to develop a healthy balanced diet.
I'm afraid this sort of confusion simply degrades the debate and makes it much harder for us to engage sensibly with consumers about what the science says about food risks and what we can all do to reduce them.

BA Festival of Science
Posted by Marcus on November 01, 2007 at 05:36 PM GMT #
Dear Andrew,
Maybe you should have been at the WCRF meeting yourself today. It might have helped you to make a kinder remark about its work done (or so I judge) in the interest of human happiness, even survival.
Your message comes across as if no-one need pay any attention to what the WRCF has to say, or at least what the media have to say on its behalf. If your quarrel is with the way the media pick up honest science and make subjective ephemera out of it then why not focus your energies in that direction? To judge by the BBC News coverage of the WCRF announcements, not to say that of The Times this morning, the public is to be protected from its own ennui with the entire subject. What might help (and it's already too late to make a better public showing of the WCRF information) is for the FSA to take a more pro-active approach to how the media properly present the facts, or forever be a victim of their enthusiasm for sensation.
As it is, the really significant announcement, that obesity itself brings increased risk of cancer, as well as all the other things we know about, is in danger of being lost if your only advice is to check out the Eatwell Plate.I make these comments in the full realisation of just how challenging your job is.
Yours sincerely
Alan Robertshaw, Chairman www.alimentar.co.uk
Posted by Alan Robertshaw on November 01, 2007 at 10:15 PM GMT #
Posted by Trenuth Seager on November 02, 2007 at 03:40 PM GMT #
Posted by j Spraggett on November 03, 2007 at 09:34 PM GMT #
Posted by Jessica Green on November 05, 2007 at 02:27 PM GMT #
Andrew
I certainly fail to see the point of your frustration with the fact that the media take interest on reporting these type of issues.
Again , I shall repeat myself by saying that I fail to understand why you are surprised that the WCRF research recomend to cut out processed meat when is a scientific truth the carcinogenic effect of the nitrosamines present in most processed meats.
You seem also to have a keen interest to create spin about the fact that organic food ,in your opinion, is not better than conventional food. I should imagine that there are more important issues on food safety to discuss in our country, but certainly it seems to be worth a lot of time for yourself. We shall agree to disagree, certainly whatever your opinion, millions like me in this country prefer for the time being to eat organic because it is a cleaner and therefore a more healthy option.
Only the price is able to put people off. Certainly , it seems to me that your organization take badly criticism and does pretend to have the mantra to solve all the nutritional problems of the nation.... and you know that is not realistic and food poisoning is still there.
Eating is not only about satisfying a physiological need to keep a healty body, but also to indulge your cravings and desires that your lifestyle demand and you want. Is a matter of personal choice and pretending that everyone have to listen and being healthy for the shake of the NHS budget is unrealistic. Or at least as unrealistic as to expect that people will stop smoking because is bad for their health , there is an element of personal choice in life you know...
Posted by Anonymous on November 06, 2007 at 11:32 PM GMT #
Posted by Andrew Wadge on November 07, 2007 at 03:07 PM GMT #
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Posted by Graham Ryall on November 14, 2007 at 09:19 AM GMT #