Science, spin and advice on a plate

Another week, another set of confusing messages for consumers about food. First, the Sunday Times told us that it is now official, organic food is better for you.  This was followed up by warnings in several papers about adding folic acid to bread.  Then a report from the World Cancer Research Fund made no less than ten recommendations to help reduce risks of cancer, including cutting out all processed meat from the diet.  Meanwhile, lamb is being recalled because breeding sheep treated with veterinary medicines got into the supply chain, and salmonella has forced closure of a sweet factory.

So how is the consumer supposed to digest this information and how does it help people make sensible choices about the foods they eat? I suspect that most people will simply ignore these messages and carry on with their usual dietary habits, which is a shame because there are relatively easy steps we can take to improve our diet and reduce risks of disease. 

So which official body has pronounced that organic is better for you? I would be interested to know. And why such prominence to the potential risks of folic acid in bread when this particular hypothesis about unmetabolised folic acid has been considered and carefully weighed alongside the compelling evidence of benefits as part of the independent advice which led to recommendations for adding folic acid?  Again, I would like to know.  And since newspapers and media commentators, apparently reeling from the 'bombshell report' from WCRF, asks 'So What IS Safe To Eat?' I would point them and their readers - and everyone for that matter -  to look at our Eatwell plate, which provides the information needed to develop a healthy balanced diet.

I'm afraid this sort of confusion simply degrades the debate and makes it much harder for us to engage sensibly with consumers about what the science says about food risks and what we can all do to reduce them.

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You ask: "So which official body has pronounced that organic is better for you? I would be interested to know." It's now time for the FSA to leave behind its Krebs-era, pro-GM, anti-organic past and join the 21st century where low-input, organic food has already been proven to be better for humans and better for the environment. As everyone knows organic food uses no artificial pesticides, no artificial fertiliser but has more beneficial nutrients, such as antioxidants, as clearly shown in this study. And who is the body that did the Quality Low Input Food (QILF) research? It's a consortium of 35 partner institutes whose identities are shown here:Come on, FSA, you can do better than this pretend "confusion"!

Posted by Marcus on November 01, 2007 at 05:36 PM GMT #

Dear Andrew,

Maybe you should have been at the WCRF meeting yourself today. It might have helped you to make a kinder remark about its work done (or so I judge) in the interest of human happiness, even survival.

Your message comes across as if no-one need pay any attention to what the WRCF has to say, or at least what the media have to say on its behalf. If your quarrel is with the way the media pick up honest science and make subjective ephemera out of it then why not focus your energies in that direction? To judge by the BBC News coverage of the WCRF announcements, not to say that of The Times this morning, the public is to be protected from its own ennui with the entire subject. What might help (and it's already too late to make a better public showing of the WCRF information) is for the FSA to take a more pro-active approach to how the media properly present the facts, or forever be a victim of their enthusiasm for sensation.

As it is, the really significant announcement, that obesity itself brings increased risk of cancer, as well as all the other things we know about, is in danger of being lost if your only advice is to check out the Eatwell Plate.I make these comments in the full realisation of just how challenging your job is.

Yours sincerely
Alan Robertshaw, Chairman www.alimentar.co.uk

Posted by Alan Robertshaw on November 01, 2007 at 10:15 PM GMT #

I am totally confused.This report seemed to indicate that we should not eat any bacon or processed meat in our diet to avoid cancer.Not cut down but completely cut out.It seems to me that food shops like Marks and Spencer have huge shelves full of this kind of meat yet we have not heard anything from the retailers. Should this food have a health warning.What is one to do?

Posted by Trenuth Seager on November 02, 2007 at 03:40 PM GMT #

I belive on TV in the news it was announced we shouldn't eat processed meats ?? I would like to know what exactly do you call processed meats ???

Posted by j Spraggett on November 03, 2007 at 09:34 PM GMT #

Yes, I wonder what processed meat is? Also there was a thing on the news recently that we should no longer eat ham or bacon as it gives you cancer. Is this true?!?! And what proof is there.

Posted by Jessica Green on November 05, 2007 at 02:27 PM GMT #

Andrew

I certainly fail to see the point of your frustration with the fact that the media take interest on reporting these type of issues.

Again , I shall repeat myself by saying that I fail to understand why you are surprised that the WCRF research recomend to cut out processed meat when is a scientific truth the carcinogenic effect of the nitrosamines present in most processed meats.

You seem also to have a keen interest to create spin about the fact that organic food ,in your opinion, is not better than conventional food. I should imagine that there are more important issues on food safety to discuss in our country, but certainly it seems to be worth a lot of time for yourself. We shall agree to disagree, certainly whatever your opinion, millions like me in this country prefer for the time being to eat organic because it is a cleaner and therefore a more healthy option.

Only the price is able to put people off. Certainly , it seems to me that your organization take badly criticism and does pretend to have the mantra to solve all the nutritional problems of the nation.... and you know that is not realistic and food poisoning is still there.

Eating is not only about satisfying a physiological need to keep a healty body, but also to indulge your cravings and desires that your lifestyle demand and you want. Is a matter of personal choice and pretending that everyone have to listen and being healthy for the shake of the NHS budget is unrealistic. Or at least as unrealistic as to expect that people will stop smoking because is bad for their health , there is an element of personal choice in life you know...

Posted by Anonymous on November 06, 2007 at 11:32 PM GMT #

Thanks to you all for your comments. First, with regard to organic food, we are commissioning a review of the literature and will, as always, be guided by what the science says. But, moving to food and cancer, it was the report of the World Cancer Research Research Fund - not the Food Standards Agency - which recommended that people avoid processed meat (ie, things like ham and salami) because of cancer risks. There is no evidence to say that the occasional bacon sandwich will cause cancer and I am worried that people will simply ignore some of the very good advice that is available on eating enjoyably and healthily. The best diet is one that is high in fruit and vegetables and low in salt, sugar and saturated fats and our website provides plenty of good information that is easy to follow. Bon appetite!

Posted by Andrew Wadge on November 07, 2007 at 03:07 PM GMT #

Surely all would benefit from organisations using clear agreed terminology in communications. This is why we have produced a Glossary of commonly used terms in the chilled food industry, which we have circulated widely in Government for comment.'Processed' in the context of the WCRF's report is apparently 'cured', but because they don't say this (at least in public comms) and use a vague term that they haven't defined confusion results, as seen in some of the comments here and in a straw poll I heard of locally. It's another example of organisations needing to verify with specialists that what they are saying is what they really mean or the real message will be lost!

Posted by Kaarin Goodburn on November 09, 2007 at 10:04 AM GMT #

As Cancer specialist Professor Karol Sikora said: "The educational message for the public should be that there are healthy diets and unhealthy diets but we should keep everything in perspective and not suggest rigid avoidance. Alcohol, red meat and bacon in moderation will do us no harm, and to suggest it will is wrong." It annoys me that headlines are often mis-informative, formulated purely to grab the publics' attention - why can't headlines be catchy without being misleading? Journalists should stop confusing the public with inaccurate articles blaming individual dietary items and keep the message simple and clear: exercise regularly, eat a varied and balanced diet.It's common sense and has been being proven consistently through scientific research but because of the way it's delivered in the media people can't see the simple messages through the fog of spin given to it. I believe this is the point Andrew Wadge is also trying to make.Some sources not having researched the terms of the recommendations made by the report are claiming "We're being told to cut processed food like bacon, ham and sausages out of our diets completely if we want to avoid getting bowel cancer.' And "The biggest-ever study into the link between diet and cancer suggests food used in things like fry-ups and hot dogs boosts the risk of serious illness'. This guideline is currently being misinterpreted by many sources due to a lack of understanding as to what 'processed meat' is . This was clearly defined in the report as meats preserved by smoking, curing, or salting, or chemically by the addition of preservatives such as nitrites or nitrates. The overall message of the report was that to have the best chance of avoiding cancer people need to be fitter and leaner as well as staying at a normal weight. 'Cancer is not a fate, it is a matter of risk, and you can adjust those risks by how you behave. It is very important that people feel that they are in control of what they do.' Professor Martin Wiseman, author of the much debated and mispublicised report.It stands to reason and common sense that the more cells the body has to maintain, the greater the probablility of cellular abnormality - which is the cause of all cancer. The body is analogous to a factory; it has a capabilty to process many substances but it has a limited capacity above which it can no longer work efficiently and effectively. People have missed the message that dietary related diseases are the result of excess: everything in moderation is beneficial but dangerous in excess.It is the responsibility of the scientific community to clearly communicate their findings and research to the general public and to try and prevent this chronic misrepresentation of information. After all there is no point conducting a study to identify the impact of diet on the developement of cancer if the masses do not benefit from your findings due to poor communication.

Posted by Emma Rogulska on November 10, 2007 at 04:59 PM GMT #

I find it extremely worrying that advice from the top levels of government is so wrong.How can someone proporting to be a leader in health advice and heading up such a unit get it so wrong?For the last 10 years this country has been bombarded with 'low fat' advice from everywhere including the government.What has been the result- an increase in the number of people overweight and obese...and now an increase in those figures for children.The underlying reason for this epidemic is the reliance on starchy foods as a base (as per the outdated food pyramid) for everyday food consumption.The refined breads/pastas/potatoes/rice are the cause of the obesity and weight issues as these foods drain energy and turn readily into sugars that become fat deposits. add to this the lack of exercise in the general population and you can now see why we have such a problem.The sooner the government realises that the correct approach is via a balanced diet with a base in veg and fruit ( and only a small amount of starchy carbs) the sooner this country will see an increase in health.You only have to look towards people like Dr Patrick Holford and other organisations such as Herbalife, who have always approached this problem from the above mentioned view- and the success both have in regaining people's health.The public have a right to see the balance of advice and not just rely on what the government says is the way forward- and a way that has not produced the results.

Posted by nevil kapadia on November 12, 2007 at 10:24 AM GMT #

This subject has dropped off the news, but I was amused to read the following piece at http://www.foodnavigator-usa.com/news/ng.asp?n=81320&m=1FNUN13&c=faxchwfbebmyofl "11/13/2007 - Nitrites and nitrates, much maligned additives in processed and cured meats, may help heart attack survival and recovery, suggests a new mice study from the US.Published on-line in the prestigious Proceedings of the National Academy of Sciences, the researchers report that the compounds, also found in vegetables and drinking water, reduced heart cell death in the mice following a heart attack by 48 per cent........"The consumer is continually bombarded with conflicting information about diet and food safety matters.I am a scientist working for a large multinational producer of packaging. Food "safety" is increasingly driven by the media and those who seek to further their own ends by creating media scares and sensation. Selling newspapers, research funding, test house financing, career progression may be such motivators.This is costing the Industry (and of course the consumer) a great deal of money and undermining the consumers confidence in the ability or motivation of regulators and producers to protect the quality and safety of food. It cannot be disputed that regulation and control of producers is necessary. However government and regulators need to find a way or attenuating the influence of the press and pressure groups so that better balance can be struck.

Posted by Graham Ryall on November 14, 2007 at 09:19 AM GMT #

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